This was a project during the course 'New Product Development. The assignment was to design a better experience of drinking coffee in the CoffeeCompany. Our design challenge was to design an experience that also involved students working on a project. So basically, design an experience in the CoffeeCompany for students that makes them want to work and drink their coffee in the CoffeeCompany.
In our research, we found out that the workspace was very small for multiple people to work in. Also, ordering new drinks and being able to pay individually were opportunities for improvement. So we came up with 'Workspace'. Workspace is a space/surrounding designed for students that need to work in groups. This space contains a big interactive table that lets you work with your laptop local files, order drinks and pay your bill individually.
This project is divided into four phases; Orientation, Defining, Idea generation and Conceptualise. In each phase, we learned about wich research methods we could apply to come closer to the perfect solution. For example, in the orientation phase, we made an experience map based on our own experience of visiting the CoffeeCompany and working on a project while drinking coffee. By creating this experience map we took a very close look at what gave us positive and negative feelings during the experience. This way we could see where the opportunities for improvements lay. After all the research and idea generation we came up with the concept described in the storyboard below. This idea is what became 'Workspace'.
Interested in all the research behind workspace?
Read the product biografie (pdf)